Ian Sotzing

Dolby technology typically lives behind the curtain, powering devices from your favorite consumer electronic brands. But in 2019, the company launched it’s own consumer-facing product for the first time in it’s history. Dolby Dimension, premium high fidelity wireless headphones were designed from the beginning for experiencing entertainment.

A companion app was released alongside the product, providing the opportunity to adjust settings. The Dolby team created a design language specific to the product, and this was carried through marketing materials, packaging, and the app itself. I served as the video lead on the App, working with internal design and product teams, and the external animators, to bring the design language to life in the app experience. We created visualizations of audio experiences, including within the UI when adjusting LifeMix (transparency) and during a custom intro video to the app that welcomes users on the first launch.

Role: Producer