Ian Sotzing

There’s nothing more immersive than gaming – except gaming in Dolby.

With the integration of Dolby Vision and Dolby Atmos into the Xbox Series X, the Halo gaming platform got a huge upgrade. Players can hear enemies all around them, up-leveling their competitive play. And with Dolby Vision, they are able to see everything in stunning detail.

As part of this big announcement, Dolby built a large physical installation and took it to three massive Halo Championship Series events. The experiential build included a large multi-screen array playing a series of demo content, a multiplayer set-up for instant tournaments, and a showcase living room featuring Sonos and LG devices.

I produced the content showcased in the booth experience including the demos and promotional materials. I also oversaw the onsite capture of participants as they visited the Dolby booth and experienced their favorite game in Dolby for the first time.

Role: Creative Director, Producer