Ian Sotzing

When the global pandemic hit, Dolby set their sights on bringing Dolby Vision and Dolby Atmos to live-streaming as a way of bringing the premium formats to live experiences in a remote world. We decided to host a live concert featuring Free Nationals, streaming it in-technology. This initiative required developing the creative approach for the concert, building the streaming technology ecosystem, developing a client facing app for compatible TV and mobile devices, and building promotional materials for event.

I led the creative development of the concert production, oversaw the Dolby assets that were integrated into the live stream, and helped guide the development of the Dolby XP app (core feature set and UI experience).

I created the video above which was used to promote the concert, leveraging the retro-brand of Free Nationals and re-imagining the Dolby brand in this retro style.

Role: Creative Director, Producer, Editor, Animator