Ian Sotzing

As part of ongoing efforts overseeing creative direction for the team at Myodesopsia International, I helped establish create a consistent look and feel for the brand across various digital touch points. The organization is an international non-profit focused on an underserved corner of ophthalmological science, working towards safe treatment of chronic visual floaters, or myodesopsia, by establishing a strong patient-led advocacy group that brings together community, research and resources.

As a nascent organization, the chance to build a brand from the ground up was an exciting opportunity. I helped the team with everything from logo design, establishing brand guidelines, producing launch videos, capturing interviews with medical researchers, clinicians, and patients, building life-cycle marketing campaigns, implementing analytics strategies, and even recently developed an augmented reality app.

Role: Creative Direction, Design