Resonance: Dolby x No I.D.

As part of ongoing efforts to build momentum with creatives across music and film, I led a variety of artist and producer profile initiatives that showcased how artists were using Dolby technologies as an essential part of their creative journey. 

In collaboration with the Music Partnership business unit, I built the Resonance series which focuses on music producers and artists who use Dolby Atmos to bring their work to life in this new generation of music. My goal was to showcase these artists as pioneering creatives, and by focusing on their craft more largely, telling their story, we build a bond with them through these pieces – and trust their endorsement of Dolby more sincerely.

This episode was filmed with legendary Grammy winning producer No I.D. (Jay-Z, Rihanna, others) and showcases his use of Dolby Atmos.

Role: Creative Director, Producer, Editor