Ian Sotzing

When our friends at REUNION CREATIVE reached out about updating their logo, I was excited to jump in. They needed some help turning some napkin sketches into tidy vector images, with all the fine details nudged into place.

I put together a set of variations of the logo sketches, with options that spanned from geometric to playful. A few rounds of tweaks landed the logo in a great place, bringing a familiar feel to the logo.

I also customized the typeface for the wordmark with some rounding of sharp corners in the design.

Role: Creative Direction, Design