Ian Sotzing

In March 2023, Dolby attended SXSW for the first time. The goal was simple – step in front of entertainment-focused consumers and professionals like never before.

The Dolby team took over Brazos Hall, a two story building in the heart of Austin, and in just a few weeks, created an audio-visual funhouse complete with Dolby Atmos and Dolby Vision experiences throughout. I was the lead content creative in charge of developing the net new video assets for the space from the large exterior video billboard, to the immersive experiences inside, as well as the companion app, and social assets produced during the event.

Within these videos, I oversaw messaging, creative style and development, management of the external animation teams, sound design, and ultimately the implementation of the work on site.

Role: Creative Director, Producer